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如何拍抖音?

導(dǎo)讀 抖音是一款可以拍攝短視頻的音樂創(chuàng)意短視頻社交軟件,也是目前最火的短視頻APP,當(dāng)我們看到那些視頻的時(shí)候,內(nèi)心一定有想要創(chuàng)作的想法。前期籌備拍攝抖音需要先確定我們的拍攝主題,然后再根據(jù)主題來進(jìn)行腳本創(chuàng)作。一般拍攝主題是根據(jù)我們的賬號定位來確定的,這兩者是息息相關(guān)的。賬號定位如果我們仔細(xì)觀察就會發(fā)現(xiàn)抖音上面的大號都有各自的特色,但內(nèi)容上卻都是統(tǒng)一的。比如抖音賬號“虎哥說車”,他的定位就是說車的

抖音是一款可以拍攝短視頻的音樂創(chuàng)意短視頻社交軟件,也是目前最火的短視頻APP,當(dāng)我們看到那些視頻的時(shí)候,內(nèi)心一定有想要創(chuàng)作的想法。

前期籌備

拍攝抖音需要先確定我們的拍攝主題,然后再根據(jù)主題來進(jìn)行腳本創(chuàng)作。一般拍攝主題是根據(jù)我們的賬號定位來確定的,這兩者是息息相關(guān)的。

賬號定位

如果我們仔細(xì)觀察就會發(fā)現(xiàn)抖音上面的大號都有各自的特色,但內(nèi)容上卻都是統(tǒng)一的。比如抖音賬號“虎哥說車”,他的定位就是說車的,所以他發(fā)布的內(nèi)容全部是跟汽車有關(guān)系的;比如賬號“惠子”,她就是靠顏值吸引粉絲的,所以她發(fā)布的就是自己的美顏視頻;比如賬號“郭聰明”就是唱歌的,那么他發(fā)布的都是自己的歌曲。

所以我們才說,拍視頻之前需要先明確視頻的主題是什么,主題往往是跟賬號定位有一定關(guān)聯(lián)的。

短視頻的主題要十分具體,才能開始接下來的拍攝工作。具體我們可以從兩個(gè)方面來考慮。

1、選題是否符合作者的個(gè)人領(lǐng)域;

針對創(chuàng)作者本人擅長方向,我們定位的時(shí)候就選擇適合自己的領(lǐng)域,比如我們擅長做美食,那么抖音視頻號定位就可以是專做美食的,我們拍攝的視頻內(nèi)容也要選擇同領(lǐng)域。

2、主題的內(nèi)容選擇。

確定主題建議從個(gè)人擅長內(nèi)容以及當(dāng)下的熱點(diǎn)來進(jìn)行考慮。

拍攝腳本

拍攝抖音視頻之前,我們需要先設(shè)計(jì)好拍攝的腳本,把拍攝的流程先構(gòu)思好,還有拍攝用到的臺詞、文案都提前準(zhǔn)備好,這樣才可以拍出高質(zhì)量作品。

我們尋找靈感的時(shí)候可以通過豆瓣點(diǎn)評、知乎等渠道尋找,最好把每個(gè)人物的性格和關(guān)系搞清楚,考慮好每個(gè)場景、細(xì)節(jié)和表情,也可以參考借鑒優(yōu)秀的視頻作品來編寫腳本。

短視頻腳本是故事的發(fā)展大綱,是指拍攝視頻所依靠的大綱底本。

一個(gè)最基本的短視頻分鏡頭腳本主要包含了:攝法、景別、內(nèi)容、臺詞等內(nèi)容,那么我們在撰寫短視頻腳本時(shí),也可以根據(jù)自己制作短視頻的需求,酌情添加或者刪減,根據(jù)腳本模板,填充內(nèi)容。

短視頻腳本創(chuàng)作的6大要素一般包含以下內(nèi)容:短視頻主題、鏡頭景別、畫面內(nèi)容、臺詞、時(shí)長、運(yùn)鏡。

1、短視頻核心內(nèi)容

抖音短視頻腳本撰寫的第一步就是根據(jù)拍攝主題確定核心內(nèi)容。

無論你想做一個(gè)感人的故事,還是記錄生活的一天,都要在腳本中明確,后期的劇情的展開需要圍繞核心內(nèi)容。

2、臺詞

臺詞對于抖音短視頻而言,是畫龍點(diǎn)睛的作用。建議大家在60s的短視頻中,盡量不要讓文字超過180個(gè)字,不然聽起來會特別的累。

3、鏡頭景別

這就是拍攝的時(shí)候,選擇用遠(yuǎn)景、全景、中景、近景、特寫中的哪一種。

以拍攝人物為例的話:

遠(yuǎn)景:把整個(gè)人和環(huán)境拍攝在畫面中,常用來表現(xiàn)事件發(fā)生的時(shí)間、環(huán)境等場景。例如:辦公室人物。

全景:較遠(yuǎn)景偏近一點(diǎn),常用來表現(xiàn)人物的全身動作,或者是人物之間的關(guān)系。例如:舞蹈短視頻。

中景:拍攝人物膝蓋至頭頂畫面,重點(diǎn)在于顯示人物的形體動作。

近景:指拍攝人物胸部以上至頭部的部位,常用來表現(xiàn)表情、神態(tài)等細(xì)微動作。例如:毛光光柜姐形象。

特寫:對人物的眼睛、鼻子、嘴、手指等細(xì)節(jié)進(jìn)行拍攝,適合用來表現(xiàn)需要突出的細(xì)節(jié)。例如:美妝產(chǎn)品手部展示。

根據(jù)不同的主題要求,抖音短視頻腳本中所使用的景別是有所區(qū)別的,這方面的內(nèi)容需要大家有更多的學(xué)習(xí)經(jīng)驗(yàn)積累。建議大家上網(wǎng)下載一些教程進(jìn)行學(xué)習(xí)。

4、畫面內(nèi)容

內(nèi)容就是把你想要表達(dá)的東西通過各種場景方式進(jìn)行呈現(xiàn),即拆分劇本,把內(nèi)容拆分在每一個(gè)鏡頭里面。

5、拍攝時(shí)長

抖音短視頻腳本中的時(shí)長指的是單個(gè)鏡頭的時(shí)長。建議大家提前標(biāo)注清楚,方便后期剪輯的時(shí)候,更快找到重點(diǎn),提高工作效率。

6、運(yùn)鏡

運(yùn)鏡指的就是鏡頭的運(yùn)動方式。

"推"

"推"是最常見的一種運(yùn)鏡技巧。在拍攝的時(shí)候,鏡頭緩慢向前移動,不斷地推進(jìn),靠近拍攝主體,拍攝主體在畫面中的比例逐漸變大。這種運(yùn)鏡技巧能夠起到聚焦、突出拍攝主體的作用。比如要拍攝一個(gè)人物,鏡頭向前推進(jìn)的過程中,人物在畫面中的比例逐漸變大,讓人物更中突出。

即使是拍攝沒有主體的場號,“推”的運(yùn)鏡方式也會讓視頻更有代入感。

“拉”

“拉”與“推”的運(yùn)鏡方式剛好相反。在拍的過程中,鏡頭逐漸向后拉遠(yuǎn),讓鏡頭遠(yuǎn)離拍攝主體,成片的視覺效果也與“推”相反?!袄钡倪\(yùn)鏡技巧能夠起到交代環(huán)境、突出現(xiàn)場的作用,讓看視頻的人了解拍攝主體所在的環(huán)境特點(diǎn),增加畫面的氛圍。

“轉(zhuǎn)”

“轉(zhuǎn)”的運(yùn)鏡技巧,能給視頻增加一種獨(dú)特的視覺效果。其拍攝方法也很簡單,常見有兩種操作方式。

第一種是站在原地拍攝,在拍攝過程中旋轉(zhuǎn)鏡頭,旋轉(zhuǎn)角度沒有特定的要求,但是在拍攝素材的時(shí)候盡量拍攝360度,以方便后期剪輯的時(shí)候截取素材。此時(shí)如果選擇的角度不夠。后期就無法增加素材。

第二種是圍繞著拍攝主體進(jìn)行旋轉(zhuǎn)拍攝,這種方式能全方位地展現(xiàn)拍攝主體。旋轉(zhuǎn)拍攝的時(shí)候,因?yàn)槭莿討B(tài)拍攝,所以要控制好移動的速度。

“移”

“移”可以理解為平行移動,移動的方向可以是橫向,也可以是縱向,或者傾斜一定的角度。但是移動的軌跡要以直線為主,不要無規(guī)則地移動。

單個(gè)鏡頭拍完就停止,然后再拍攝下一個(gè)鏡頭,單個(gè)鏡頭里盡量不要使用多種運(yùn)鏡技巧,因?yàn)闀斐苫靵y的視覺效果。

比如拍攝遼闊的自然風(fēng)光,可以采用橫向的水平移動;拍攝高大的主體如建筑、山峰等,可以采用縱向移動;拍攝小場景也可以使用這一運(yùn)鏡技巧。它適用的場景很多,但是一定要注意保證手機(jī)是直線移動而不是原地不動的。

“穿”

“穿”可以理解為穿越、穿過的意思,當(dāng)拍攝的時(shí)候,需要在手機(jī)和拍攝主體之間尋找一個(gè)前景,因?yàn)橐┰降木褪沁@個(gè)前景。

“穿”的運(yùn)鏡技巧可以讓視頻畫面增加層次感和空間感,因?yàn)橛辛饲熬暗囊r托,有了遠(yuǎn)近的對比,才能讓畫面有身臨其境的代入感。但是前景不能喧賓奪主,它只是起到襯托的作用,比如欄桿的縫隙、門窗、樹葉的縫隙等都可以作為前景來使用。拍攝的時(shí)候結(jié)合“推”和“拉”的運(yùn)鏡技巧,穿過前景,然后聚焦在拍攝主體上。

“跟”

“跟”的運(yùn)鏡技巧可以理解為跟隨,拍攝移動的主體時(shí),鏡頭一直跟隨拍攝主體移動。比如在后邊跟隨拍攝一個(gè)向前走動的人,或者在前面拍攝向鏡頭走過來的人。鏡頭和主體同步運(yùn)動,可以保證拍攝主體在畫面中的比例是不變的,跟隨拍攝也能讓畫面增加代入感。

“搖”

“搖”的拍攝方法和效果與“移”類似,但是拍攝的時(shí)候,搖鏡頭是指原地不動地旋轉(zhuǎn)手機(jī)或者相機(jī),鏡頭是弧形移動的。比如站在原地拿好手機(jī),鏡頭從左向右拍攝,手機(jī)移動的路徑是一個(gè)弧形,也可以向上拍攝,記住關(guān)鍵點(diǎn)就是原地不動。“搖”會逐一展示鏡頭前的場景,讓畫面更有代入感。

腳本怎么寫

寫腳本之前需要先了解腳本的結(jié)構(gòu),這樣寫出來會比較符合拍攝,下面我們先來介紹下腳本的結(jié)構(gòu)。

腳本的結(jié)構(gòu)

腳本的整體結(jié)構(gòu)分為:開頭吸引觀眾目光、中間進(jìn)入主題內(nèi)容、最后深化主題內(nèi)容三部分。

1、再好的腳本,也需要遵循一定的主題和定位,來明確寫作的方向;以30秒為例,當(dāng)一條視頻被人點(diǎn)擊之后,如果在開頭的5秒種內(nèi)無法吸引興趣,這條視頻可能就直接被人劃過去轉(zhuǎn)向下一條;

所以在腳本的一開頭,我們要把吸引觀眾的內(nèi)容先呈現(xiàn)出來,這樣才能吸引觀眾看下去。

2、接下來的10秒鐘,需要進(jìn)入主題,包裝亮點(diǎn),繼續(xù)吸引受眾觀看;

3、最后的15秒,需要將主題深化,帶來一些有意思的見解,并與受眾互動、引導(dǎo)點(diǎn)贊、轉(zhuǎn)發(fā)和關(guān)注等行為。

腳本寫作的基本步驟:

1、先介紹故事梗概。

2、寫出分集發(fā)展大綱。

3、劇情細(xì)化到每個(gè)場景,人物對話(動作、表情、心理活動、人物之間的關(guān)系等提示)。

腳本(偏重于鏡頭的劇本)的寫作格式如下:

第一場 地點(diǎn) 日或夜 內(nèi)或外

A:(臺詞)

B:(臺詞)

創(chuàng)作常用方法

1、嵌套法

嵌套法的目的,是用來解決視頻可能出現(xiàn)的3個(gè)問題:

1)信息量單薄;

2)用戶缺乏吐槽點(diǎn);

3)視頻缺乏耐看性;

那么如何實(shí)現(xiàn)嵌套呢?

1)制作一個(gè)故事腳本;

2)制作第二個(gè)故事腳本;

3)通過一個(gè)嵌入點(diǎn),把第二個(gè)故事腳本嵌入第一個(gè)腳本;

4)如此循環(huán)往復(fù),直至無窮;

2、代入法

先給主題構(gòu)建一個(gè)“代入法”的場景,可以讓團(tuán)隊(duì)在這個(gè)“畫框”內(nèi),不斷帶入各種各種元素,實(shí)現(xiàn)輕松創(chuàng)意復(fù)制。比如主題是“賣車”,大家可以想象,賣車有哪些環(huán)節(jié)好玩、有趣、有沖突:

1)發(fā)傳單可以有沖突——花式發(fā)傳單;

2)顧客電話邀約有沖突——顧客的花式拒絕,顧客的花式勾搭;

3)到店接待有沖突——新來的小姐姐這樣接待客人;

3、四維還原法

1)內(nèi)容還原把熱門視頻用文字描述一遍,因?yàn)樵谡归_過程中,無數(shù)細(xì)節(jié)會被記錄并展開出來,信息量得到完整呈現(xiàn)。

2)評論還原看看抖友們,看了這個(gè)視頻是什么反應(yīng)。

3)身份還原通過對受眾、點(diǎn)贊回復(fù)用戶的身份反查,找到他們是誰,他們關(guān)心什么,他們?yōu)槭裁搓P(guān)心這個(gè)爆款視頻。

4)策略邏輯還原。這個(gè)視頻是給誰看的?主流用戶是誰?發(fā)什么給他們看?

4、模仿法

1)隨機(jī)模仿看見什么視頻火,自己照樣子拍一個(gè),比如最近兩天比較火的大頭、踢瓶蓋。

2)系統(tǒng)模仿找到對標(biāo)的賬號、IP,抖音內(nèi)外都可,分析其經(jīng)典橋段、套路,不等它在抖音火,就模仿拍攝一個(gè)。

如果看了上面的介紹還是不知道腳本怎么寫,那么可以看看專門介紹寫腳本的課程,這樣更加清楚、直接。

腳本分鏡頭創(chuàng)作方法:

短視頻腳本創(chuàng)作:

腳本寫作技巧

腳本不同于其他寫作形式,重點(diǎn)在于如何把平面語言轉(zhuǎn)化為鏡頭語言,鏡頭語言不止是看得見的文字,還包括看不見的內(nèi)容。腳本的寫作業(yè)需要遵循一定的邏輯和步驟:

1、從無到有的過程中,需要選擇一個(gè)主題,根據(jù)主題來梳理腳本大綱、框架結(jié)構(gòu)

2、腳本需要有貫穿全篇的主線,并且需要有必要的內(nèi)容來支撐主線的發(fā)展

3、場景的包裝,人物角色的設(shè)定,場景和人物的協(xié)調(diào)表現(xiàn)

4、視頻通常會受到時(shí)間長度的限制,需要在有限的時(shí)間內(nèi),安排上精煉、合適、精準(zhǔn)的內(nèi)容,并需要主要前后的邏輯關(guān)系

5、點(diǎn)明主題,深化主題內(nèi)涵,引起精神共鳴或設(shè)置懸念為觀眾帶來思考

矛盾是支撐情節(jié)發(fā)展的核心要素,視頻內(nèi)容的豐富離不開矛盾的設(shè)置。

1、結(jié)合場景、人物、情節(jié)等因素,設(shè)置好沖突和轉(zhuǎn)折,“意料之外情理之中”,可以是人物的沖突、語言的沖突、場景的沖突、肢體的沖突、表情的沖突等等;需要結(jié)合聯(lián)想、諧音、一詞多意、雙關(guān)、舊詞新解、反轉(zhuǎn)等手法

2、需要掌握一定的常用題材、場景、拍攝手法

3、來源于生活,反映生活,服務(wù)生活

腳本課程推薦

抖音短視頻腳本簡單幾步,小白也能快速上手:

短視頻制作腳本撰寫:

分析同行內(nèi)容

我們在拍攝短視頻之前可以先分析下同行拍攝的內(nèi)容,學(xué)習(xí)學(xué)習(xí)經(jīng)驗(yàn),這樣會有利于自己拍攝出好的作品。

首先我們要分析他為什么火?

我們可以將點(diǎn)贊量大于10W的視頻都收集起來,作為重點(diǎn)分析的對象,帶著以下四個(gè)問題去分析:

①該視頻的視頻形式我能做出來嗎?

②該視頻內(nèi)容我能否做出來?

③這類賬號如何變現(xiàn)?我是否有資源?

④我能否長時(shí)間做這類視頻?

給大家一個(gè)好用的表格,用來分析數(shù)據(jù)很方便,把標(biāo)題、點(diǎn)贊量、評論量、轉(zhuǎn)發(fā)量、視頻鏈接作為表頭,如下所示。

前期拍攝視頻的時(shí)候,我們?nèi)绻恢涝趺粗谱鲀?nèi)容,那么就可以借鑒我們的分析成果,模仿這些優(yōu)質(zhì)的視頻,后期再開始創(chuàng)新。

注冊賬號并編輯好資料后,就可以上傳視頻了。

對于新手來說,想要短時(shí)間內(nèi)上熱門,最好的方法就是模仿,我要模仿那些點(diǎn)贊量高的視頻。

這里有兩點(diǎn)給大家說:

①平臺的風(fēng)氣就是模仿,大家可以發(fā)現(xiàn),只要有一個(gè)梗上了熱門,就會出現(xiàn)大量的模仿者,而他們模仿的視頻,還依舊能上熱門。

②熱門視頻是經(jīng)過用戶的檢測的,模仿的作品,大概率會上熱門,能快速試錯(cuò)。

視頻拍攝

拍抖音的步驟

1、打開手機(jī)軟件商店,點(diǎn)擊下載,然后下載抖音APP,安裝抖音APP。

2、打開抖音App,之后點(diǎn)擊抖音下方的加號鍵;

3、然后點(diǎn)擊屏幕左下方的特效或道具,接著選擇想要的特效或道具;

4、點(diǎn)擊上方選擇音樂,可以添加背景音樂;

5、然后點(diǎn)擊屏幕中的拍攝按鈕,開始拍攝視頻;

6、在拍攝完成之后,接著點(diǎn)擊下一步;

7、最后再點(diǎn)擊發(fā)布就可以了,這樣就能發(fā)布自己拍攝的抖音小視頻了。

拍攝方式

遠(yuǎn)程控制暫停

拍攝視頻的時(shí)候,如果手機(jī)隔得比較遠(yuǎn),可以使用拍攝里面的“倒計(jì)時(shí)”功能。例如我們只要拍攝10s就暫停,可以將暫停拉桿拖到10s的位置處即可。然后點(diǎn)擊“開始拍攝”拍攝,當(dāng)拍攝到第10s的時(shí)候就會自動暫停。這樣拍攝的時(shí)候,自己可以在手機(jī)隨著自己的需求來拍攝不同的風(fēng)格。

具體的拍攝技巧可以觀看以下課程,課程里會有詳細(xì)的介紹。

遠(yuǎn)程控制暫停:

調(diào)整播放速度

拍攝視頻的時(shí)候可以調(diào)節(jié)播放速度,快慢速度調(diào)整就是調(diào)整音樂和視頻的匹配。如果選擇“快”或者“極快”,拍攝的時(shí)候音樂就會放慢,相應(yīng)的視頻成品中的畫面就會加快;反之,如果選擇“慢”或者“極慢”,拍攝時(shí)的音樂就會加快,成品中的畫面就會放慢。

具體的拍攝技巧可以觀看以下課程,課程里會有詳細(xì)的介紹。

調(diào)節(jié)播放速度:

拍攝分段視頻

抖音可以拍攝分段視頻,拍攝一段視頻后點(diǎn)擊暫停,然后再拍攝另外一段視頻,最后把這兩段視頻拼接起來成為一個(gè)完整的視頻,這就是分段視頻。

例如很多達(dá)人拍攝的“變裝視頻”用的就是分段視頻拍攝手法。但是拍攝分段視頻的時(shí)候,拍攝內(nèi)容不要牛頭不對馬嘴,前面一個(gè)視頻拍攝的是一個(gè)內(nèi)容,后面的視頻拍的又是另一個(gè)內(nèi)容,這樣會讓用戶看起來覺得很亂,不知道你要表達(dá)什么內(nèi)容。

操作方法:

1、進(jìn)入抖音App后,打開發(fā)布視頻功能。

2、打開錄制長視頻

進(jìn)入發(fā)布視頻功能后,打開長視頻功能。

3、進(jìn)行分段拍攝

進(jìn)入錄制視頻頁面后,開始錄制視頻,錄制完成一段視頻后點(diǎn)擊暫停錄制按鈕,停止錄制視頻,然后在選擇開始錄制,進(jìn)行錄制下一段視頻即可。

轉(zhuǎn)場

靜態(tài)轉(zhuǎn)場:

靜態(tài)轉(zhuǎn)場的時(shí)候參照物不是變的。

如果你想做出秒換服裝的效果,就必須是除了服裝款式以外,屏幕內(nèi)其他東西都保持不變,包括本人的動作表情之類的因素也要保持不變。同樣的,如果想換背景,就以上一個(gè)場景的最后一個(gè)動作作為下一個(gè)場景的開始繼續(xù)拍攝,這樣動作看起來就是連貫的。

動態(tài)轉(zhuǎn)場:

動態(tài)轉(zhuǎn)場中動作要保持連貫性,連貫的含義就是上一個(gè)場景中的動作要無縫銜接到下一個(gè)場景,比如這個(gè)場景你正在做向下蹲的動作,蹲到一半暫停了,下一個(gè)場景中你也要從剛剛蹲到一半的地方繼續(xù)往下蹲。

動態(tài)轉(zhuǎn)場有三種,第一攝像機(jī)不動,主體動作的連貫。第二主體物不動,攝像機(jī)拍攝方向的連貫。第三主體物和攝像機(jī)都動,且前后連貫。

1、攝像機(jī)不動,主體動作的連貫

例:上一個(gè)場景中你伸出手拳頭蓋住攝像頭,下一個(gè)場景你也要是以同樣的姿勢收回你的拳頭,中間你可以換衣服換背景甚至換另外一個(gè)人。你還可以手伸向攝像頭,暫停后切換成后置攝像頭,開拍的時(shí)候手繼續(xù)向前伸出去,最后看起來就像是你的手穿過了手機(jī)屏幕一樣。當(dāng)然了,要想最后成品效果好,除了要改變的東西變化以外,其他元素都要盡量保持不變。

2、主體物不動,攝像機(jī)拍攝方向的連貫

所謂拍攝鏡頭的連貫性就是比如,上一個(gè)場景用左手把手機(jī)從中間水平移動到左邊,下一個(gè)場景就要用右手把手機(jī)從右邊移回中間,這樣最終的效果看起來就像是鏡頭繞了一圈。

3、主體物和攝像機(jī)都動,且前后連貫如果有另一個(gè)人幫你拍,你可以試試這種。比如你頭向右看,攝像機(jī)跟著你往右拍。暫停,換另一個(gè)人另一個(gè)場景,同樣讓攝像機(jī)從左向右拍。最后的成果看起來就像是PPT里面有一個(gè)后一幀推走前一幀的轉(zhuǎn)場效果。

操作方法:

1、進(jìn)入抖音App后,打開發(fā)布視頻功能。

2、在拍攝頁面,點(diǎn)擊相冊,選擇需要的素材。

3、選擇視頻,點(diǎn)擊下一步。

4、接著點(diǎn)擊下一步。

5、在選擇音樂頁面,點(diǎn)擊特效。

6、選擇轉(zhuǎn)場,接著選中想要的特效,點(diǎn)擊保存。

7、返回后,點(diǎn)擊下一步,設(shè)置好后,點(diǎn)擊發(fā)布,這樣添加轉(zhuǎn)場特效的視頻就發(fā)布成功。

合拍蹭熱門

合拍就是與達(dá)人一起合拍一個(gè)視頻,比如最近很火的“合拍唱歌”,唱熱門歌曲,一人唱一句歌詞。

具體的拍攝技巧可以觀看以下課程,課程里會有詳細(xì)的介紹。

抖音合拍視頻:

拍攝技巧

1、拍攝不能手抖

拍攝視頻的時(shí)候千萬不能手抖,手抖拍出來的視頻都是模糊不清的。要時(shí)刻保持正確的對焦,這樣才能拍攝出清晰的視頻效果。

我們可以把手機(jī)放在支架上或使用自拍桿拍攝,這樣拍攝出來的畫面比較穩(wěn)定。

2、學(xué)會利用光線

拍攝短視頻時(shí)光線十分重要,好的光線布局可以有效提高畫面質(zhì)量。尤其是在拍攝人像時(shí)要多用柔光,會增強(qiáng)畫面美感,要避免明顯的暗影和曝光如果光線不清晰,可以手動打光,燈光打在人物的臉上或用反光板調(diào)節(jié)。

光線不好的地方,可以開啟閃光燈功能拍攝,還可以購買個(gè)專業(yè)的外置閃光燈,自由調(diào)節(jié)外置閃光燈的亮度。

在天氣好的時(shí)候,可以嘗試逆光拍攝,在拍攝界面可以對準(zhǔn)高光區(qū)域進(jìn)行測光,即可拍出藝術(shù)感十足的剪影大片。

3、切換場景

在拍攝視頻之前要確定好自己拍攝的主題是什么、內(nèi)容是什么,根據(jù)視頻內(nèi)容來選定拍攝場景,并且,我們可以根據(jù)視頻的內(nèi)來換多個(gè)拍攝場景。如可以從遠(yuǎn)處將鏡頭推近,或者可以從近處將鏡頭拉遠(yuǎn),甚至可以斜著拍,來避免視頻過于單調(diào),讓視頻畫面更加生動。根據(jù)不同的拍攝手法與拍攝場景來不斷豐富自己視頻的內(nèi)容。

4、提高發(fā)布作品的清晰度

①使用手機(jī)原相機(jī)拍攝:

手機(jī)相機(jī)設(shè)置1080P HD,60fps;

用剪映加美顏,調(diào)節(jié)參數(shù)亮度+10、對比度+10、飽和度+10、色溫-8、銳化+60;

導(dǎo)出設(shè)置調(diào)1080P 60fps;

②用抖音相機(jī)拍攝:降低曝光、清晰度調(diào)到最高;

打開畫質(zhì)增強(qiáng);

發(fā)布設(shè)置點(diǎn)擊高清發(fā)布;

③真人出鏡用輕顏相機(jī)APP拍攝,補(bǔ)光燈補(bǔ)光。

后期剪輯

拍攝視頻的時(shí)候有些技巧需要使用視頻剪輯軟件,我們可以選擇剪映進(jìn)行操作。

比如說視頻變速功能,就可以在剪映里面制作出來。

打開剪映,點(diǎn)擊頁面中的加號按鈕。

選擇最下方的剪映工具欄對視頻素材【剪切、配音和加特效】。

點(diǎn)擊視頻編輯條使用下方編輯工具箱【分割、變速和添加動畫】。

選擇視頻,點(diǎn)擊變速,可以調(diào)整視頻播放的速度。

點(diǎn)擊添加音頻,選擇自己喜歡的音樂。

剪輯完成后,點(diǎn)擊右上角的導(dǎo)出。

點(diǎn)擊下方的一鍵分享到抖音,還可以直接打開抖音發(fā)布這個(gè)視頻。

剪映操作步驟

第一、準(zhǔn)備視頻素材點(diǎn)擊【添加到項(xiàng)目】導(dǎo)入到剪映編輯界面。

第二、選擇下方的剪映工具欄對視頻素材【剪切、配音和加特效】。

第三、點(diǎn)擊視頻編輯條使用下方編輯工具箱【分割、變速和添加動畫】。

第四、點(diǎn)擊【添加音頻】選擇音樂為視頻加入背景音樂。

第五、點(diǎn)擊動畫設(shè)置視頻片段轉(zhuǎn)場動畫效果。

第六、視頻制作完成后設(shè)置分辨率點(diǎn)擊【導(dǎo)出】按鈕即可。

準(zhǔn)備視頻素材點(diǎn)擊【添加到項(xiàng)目導(dǎo)入】到剪映編輯界面。

網(wǎng)上有很多剪映的功能教程,如果想學(xué)習(xí)更多剪輯方式,可以在網(wǎng)上觀看一些網(wǎng)絡(luò)教程,簡單易學(xué)。

教程推薦:

剪映基礎(chǔ)入門

一小時(shí)學(xué)會剪映

發(fā)布視頻

視頻拍攝好了之后我們可以觀看下視頻,然后把不合適的地方剪切掉,把視頻剪輯一下,讓視頻看起來更加完善,這樣就可以發(fā)布了。

發(fā)布視頻的時(shí)候還可以添加熱點(diǎn)標(biāo)簽,在發(fā)布視頻的頁面可以點(diǎn)擊“添加標(biāo)簽”,然后根據(jù)視頻內(nèi)容選擇標(biāo)簽,這樣也可以帶來一部分流量,最后點(diǎn)擊發(fā)布就行。

%3Chowto_content%3E[{"type":"paragraph","attrs":{"is_abstract":true},"children":[{"type":"text","text":"抖音是一款可以拍攝短視頻的音樂創(chuàng)意短視頻社交軟件,也是目前最火的短視頻APP,當(dāng)我們看到那些視頻的時(shí)候,內(nèi)心一定有想要創(chuàng)作的想法。","id":""}],"text":"","id":"FoWKdc2MmoeKqWxQJjncMzECnQf"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"前期籌備","id":""}],"text":"","id":"KKKydOkUKowg8oxaeaPcV8fdn7f"},{"type":"paragraph","children":[{"type":"text","text":"拍攝抖音需要先確定我們的拍攝主題,然后再根據(jù)主題來進(jìn)行腳本創(chuàng)作。一般拍攝主題是根據(jù)我們的賬號定位來確定的,這兩者是息息相關(guān)的。","id":""}],"text":"","id":"CwQyd602coKGCExnJA2cbEIknwo"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"賬號定位","id":""}],"text":"","id":"T0KgduMeKoYcEqxAL6qcbcPDnjb"},{"type":"paragraph","children":[{"type":"text","text":"如果我們仔細(xì)觀察就會發(fā)現(xiàn)抖音上面的大號都有各自的特色,但內(nèi)容上卻都是統(tǒng)一的。比如抖音賬號“虎哥說車”,他的定位就是說車的,所以他發(fā)布的內(nèi)容全部是跟汽車有關(guān)系的;比如賬號“惠子”,她就是靠顏值吸引粉絲的,所以她發(fā)布的就是自己的美顏視頻;比如賬號“","id":""},{"type":"text","text":"郭聰明","id":""},{"type":"text","text":"”就是唱歌的,那么他發(fā)布的都是自己的歌曲。","id":""}],"text":"","id":"LUCwdIe48oai8sxaofIcAbbynYe"},{"type":"paragraph","children":[{"type":"text","text":"所以我們才說,拍視頻之前需要先明確視頻的主題是什么,主題往往是跟賬號定位有一定關(guān)聯(lián)的。","id":""}],"text":"","id":"PuGKdCiyioIKq0xIjmFct5FWn2c"},{"type":"paragraph","children":[{"type":"text","text":"短視頻的主題要十分具體,才能開始接下來的拍攝工作。具體我們可以從","id":""},{"type":"text","text":"兩個(gè)方面","id":""},{"type":"text","text":"來考慮。","id":""}],"text":"","id":"E6Oed6om0oKggKxCoYpc61CHn2e"},{"type":"paragraph","children":[{"type":"text","text":"1、選題是否符合作者的個(gè)人領(lǐng)域;","id":""}],"text":"","id":"Cus6dWg6SoeOQIxmCNWcCsLfn0d"},{"type":"paragraph","children":[{"type":"text","text":"針對創(chuàng)作者本人擅長方向,我們定位的時(shí)候就選擇適合自己的領(lǐng)域,比如我們擅長做美食,那么抖音視頻號定位就可以是專做美食的,我們拍攝的視頻內(nèi)容也要選擇同領(lǐng)域。","id":""}],"text":"","id":"A6EwdsOyOo4ggSxAXk7cr4eznrc"},{"type":"paragraph","children":[{"type":"text","text":"2、主題的內(nèi)容選擇。","id":""}],"text":"","id":"Yk6AdWyIcou20Kx2bpccrb32nRh"},{"type":"paragraph","children":[{"type":"text","text":"確定主題建議從個(gè)人擅長內(nèi)容以及當(dāng)下的熱點(diǎn)來進(jìn)行考慮。","id":""}],"text":"","id":"HmsMd6oUaoEswExEFEjc241Tnjf"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"拍攝腳本","id":""}],"text":"","id":"Vy0ed2GGqo8OI4xsn64ckRgLnef"},{"type":"paragraph","children":[{"type":"text","text":"拍攝抖音視頻之前,我們需要先設(shè)計(jì)好拍攝的腳本,把拍攝的流程先構(gòu)思好,還有拍攝用到的臺詞、文案都提前準(zhǔn)備好,這樣才可以拍出高質(zhì)量作品。","id":""}],"text":"","id":"QwW4dYSWGoMCuux8xgGco4NmnGe"},{"type":"paragraph","children":[{"type":"text","text":"我們尋找靈感的時(shí)候可以通過豆瓣點(diǎn)評、知乎等渠道尋找,最好把每個(gè)人物的性格和關(guān)系搞清楚,考慮好每個(gè)場景、細(xì)節(jié)和表情,也可以參考借鑒優(yōu)秀的視頻作品來編寫腳本。","id":""}],"text":"","id":"CUIedE6mCo2yuWxE5LZcZ0CFnhd"},{"type":"paragraph","children":[{"type":"text","text":"短視頻腳本是故事的發(fā)展大綱,是指拍攝視頻所依靠的大綱底本。","id":""}],"text":"","id":"QomydiWecoY2W6xc97VcOSEDnYb"},{"type":"paragraph","children":[{"type":"text","text":"一個(gè)最基本的短視頻分鏡頭腳本主要包含了:攝法、景別、內(nèi)容、臺詞等內(nèi)容,那么我們在撰寫短視頻腳本時(shí),也可以根據(jù)自己制作短視頻的需求,酌情添加或者刪減,根據(jù)腳本模板,填充內(nèi)容。","id":""}],"text":"","id":"OYiQdmCugoWOKMxwn6ocwrMgnGc"},{"type":"paragraph","children":[{"type":"text","text":"短視頻腳本創(chuàng)作的6大要素一般包含以下內(nèi)容:短視頻主題、鏡頭景別、畫面內(nèi)容、臺詞、時(shí)長、運(yùn)鏡。","id":""}],"text":"","id":"YEMwdKCgOocoUsxYjAaccinAn8c"},{"type":"paragraph","children":[{"type":"text","text":"1、短視頻核心內(nèi)容","id":""}],"text":"","id":"CYUAdkmSIoygguxcjGpcD8nhn2c"},{"type":"paragraph","children":[{"type":"text","text":"抖音短視頻腳本撰寫的第一步就是根據(jù)拍攝主題確定核心內(nèi)容。","id":""}],"text":"","id":"Ss6kdc2GUoYoAux0inaclitLn3e"},{"type":"paragraph","children":[{"type":"text","text":"無論你想做一個(gè)感人的故事,還是記錄生活的一天,都要在腳本中明確,后期的劇情的展開需要圍繞核心內(nèi)容。","id":""}],"text":"","id":"EaYOdguI0oeYcqxymQwcVdOxntc"},{"type":"paragraph","children":[{"type":"text","text":"2、臺詞","id":""}],"text":"","id":"ZG06dm2aGogGYExO8wjcfxdknVd"},{"type":"paragraph","children":[{"type":"text","text":"臺詞對于抖音短視頻而言,是畫龍點(diǎn)睛的作用。建議大家在60s的短視頻中,盡量不要讓文字超過180個(gè)字,不然聽起來會特別的累。","id":""}],"text":"","id":"Twayd2ceKoeiwkxuUetcpqS0nXf"},{"type":"paragraph","children":[{"type":"text","text":"3、鏡頭景別","id":""}],"text":"","id":"QyEgdm44aoa8o6xM88acrJO4niW"},{"type":"paragraph","children":[{"type":"text","text":"這就是拍攝的時(shí)候,選擇用遠(yuǎn)景、全景、中景、近景、特寫中的哪一種。","id":""}],"text":"","id":"C8eadmwiqoWs0kxxNFUc4ZB3nkl"},{"type":"paragraph","children":[{"type":"text","text":"以拍攝人物為例的話:","id":""}],"text":"","id":"J4aUdIcm8oG4OKxq8AocsNW7nYd"},{"type":"paragraph","children":[{"type":"text","text":"遠(yuǎn)景:把整個(gè)人和環(huán)境拍攝在畫面中,常用來表現(xiàn)事件發(fā)生的時(shí)間、環(huán)境等場景。例如:辦公室人物。","id":""}],"text":"","id":"TkOodWKomocUq4xoLSXcbvQGnkb"},{"type":"paragraph","children":[{"type":"text","text":"全景:較遠(yuǎn)景偏近一點(diǎn),常用來表現(xiàn)人物的全身動作,或者是人物之間的關(guān)系。例如:舞蹈短視頻。","id":""}],"text":"","id":"BuCodyA6coOWO2xi0yjc0W6invd"},{"type":"paragraph","children":[{"type":"text","text":"中景:拍攝人物膝蓋至頭頂畫面,重點(diǎn)在于顯示人物的形體動作。","id":""}],"text":"","id":"SS2YdeaqWoUCsGxSqxjcZYS4nff"},{"type":"paragraph","children":[{"type":"text","text":"近景:指拍攝人物胸部以上至頭部的部位,常用來表現(xiàn)表情、神態(tài)等細(xì)微動作。例如:毛光光柜姐形象。","id":""}],"text":"","id":"NMGMd6U6QoA4qKxeuRrcLuQmnye"},{"type":"paragraph","children":[{"type":"text","text":"特寫:對人物的眼睛、鼻子、嘴、手指等細(xì)節(jié)進(jìn)行拍攝,適合用來表現(xiàn)需要突出的細(xì)節(jié)。例如:美妝產(chǎn)品手部展示。","id":""}],"text":"","id":"NiIgd62SWoa0uGxAlnDcaEP7nwd"},{"type":"paragraph","children":[{"type":"text","text":"根據(jù)不同的主題要求,抖音短視頻腳本中所使用的景別是有所區(qū)別的,這方面的內(nèi)容需要大家有更多的學(xué)習(xí)經(jīng)驗(yàn)積累。建議大家上網(wǎng)下載一些教程進(jìn)行學(xué)習(xí)。","id":""}],"text":"","id":"V8okd0gqwoWMsoxcP4wcQHrQnJh"},{"type":"paragraph","children":[{"type":"text","text":"4、畫面內(nèi)容","id":""}],"text":"","id":"J6i8dEiy2om4m6xgp8HchCBNnfg"},{"type":"paragraph","children":[{"type":"text","text":"內(nèi)容就是把你想要表達(dá)的東西通過各種場景方式進(jìn)行呈現(xiàn),即拆分劇本,把內(nèi)容拆分在每一個(gè)鏡頭里面。","id":""}],"text":"","id":"Hs2EdgwAcoigw6xWeRhcGVO1nWb"},{"type":"paragraph","children":[{"type":"text","text":"5、拍攝時(shí)長","id":""}],"text":"","id":"JEEKdagikog2OkxyELYcgNRQnsg"},{"type":"paragraph","children":[{"type":"text","text":"抖音短視頻腳本中的時(shí)長指的是單個(gè)鏡頭的時(shí)長。建議大家提前標(biāo)注清楚,方便后期剪輯的時(shí)候,更快找到重點(diǎn),提高工作效率。","id":""}],"text":"","id":"POacdQYWCoesq0xisupcaPPTnFc"},{"type":"paragraph","children":[{"type":"text","text":"6、運(yùn)鏡","id":""}],"text":"","id":"Eusqd8MKGoC8mWx3ZehczWTBnCA"},{"type":"paragraph","children":[{"type":"text","text":"運(yùn)鏡指的就是鏡頭的運(yùn)動方式。","id":""}],"text":"","id":"GCqqdoawQo2EkAxm0lUcNNdMnWh"},{"type":"paragraph","children":[{"type":"text","text":""推"","id":""}],"text":"","id":"PESodqIE8oISqqxEDHmcSofUnLb"},{"type":"paragraph","children":[{"type":"text","text":""推"是最常見的一種運(yùn)鏡技巧。在拍攝的時(shí)候,鏡頭緩慢向前移動,不斷地推進(jìn),靠近拍攝主體,拍攝主體在畫面中的比例逐漸變大。這種運(yùn)鏡技巧能夠起到聚焦、突出拍攝主體的作用。比如要拍攝一個(gè)人物,鏡頭向前推進(jìn)的過程中,人物在畫面中的比例逐漸變大,讓人物更中突出。","id":""}],"text":"","id":"NImIdIOcko4QO8xUHTCcWlhnnVc"},{"type":"paragraph","children":[{"type":"text","text":"即使是拍攝沒有主體的場號,“推”的運(yùn)鏡方式也會讓視頻更有代入感。","id":""}],"text":"","id":"H2G0dww6koKKsuxQhXWcR0AHn5g"},{"type":"image","attrs":{"height":334,"note":[{"type":"text","text":"拍攝腳本","id":""}],"url":"},"text":"","id":"RAssdWUAWoCsCwxXNWbc3McKnuj"},{"type":"paragraph","children":[{"type":"text","text":"“拉”","id":""}],"text":"","id":"NCgsdieUwoekS4xistqczZZNnxf"},{"type":"paragraph","children":[{"type":"text","text":"“拉”與“推”的運(yùn)鏡方式剛好相反。在拍的過程中,鏡頭逐漸向后拉遠(yuǎn),讓鏡頭遠(yuǎn)離拍攝主體,成片的視覺效果也與“推”相反。“拉”的運(yùn)鏡技巧能夠起到交代環(huán)境、突出現(xiàn)場的作用,讓看視頻的人了解拍攝主體所在的環(huán)境特點(diǎn),增加畫面的氛圍。","id":""}],"text":"","id":"Zam6d4AkMo2MEuxQP82cPl9Fnmd"},{"type":"paragraph","children":[{"type":"text","text":"“轉(zhuǎn)”","id":""}],"text":"","id":"WUWWdQmQsoSUK0xgboYcjLsmn7b"},{"type":"paragraph","children":[{"type":"text","text":"“轉(zhuǎn)”的運(yùn)鏡技巧,能給視頻增加一種獨(dú)特的視覺效果。其拍攝方法也很簡單,常見有兩種操作方式。","id":""}],"text":"","id":"KQWcdmmaaoQykKxCsQOcf1Lxnbd"},{"type":"paragraph","children":[{"type":"text","text":"第一種是站在原地拍攝,在拍攝過程中旋轉(zhuǎn)鏡頭,旋轉(zhuǎn)角度沒有特定的要求,但是在拍攝素材的時(shí)候盡量拍攝360度,以方便后期剪輯的時(shí)候截取素材。此時(shí)如果選擇的角度不夠。后期就無法增加素材。","id":""}],"text":"","id":"Wwo4dMaAoowuYYxiWINcUZLVnff"},{"type":"paragraph","children":[{"type":"text","text":"","id":""}],"text":"","id":"NS4GdiIyooaUq6x0CYNc99Eunmc"},{"type":"image","attrs":{"height":438,"note":[{"type":"text","text":"拍攝腳本","id":""}],"url":"},"text":"","id":"A6S6diOk2oG8SGxYd18cPVeanwb"},{"type":"paragraph","children":[{"type":"text","text":"","id":""}],"text":"","id":"US0sdgScyo8wQ2xmaPycHi2Anhg"},{"type":"paragraph","children":[{"type":"text","text":"第二種是圍繞著拍攝主體進(jìn)行旋轉(zhuǎn)拍攝,這種方式能全方位地展現(xiàn)拍攝主體。旋轉(zhuǎn)拍攝的時(shí)候,因?yàn)槭莿討B(tài)拍攝,所以要控制好移動的速度。","id":""}],"text":"","id":"NQYEdsOiQoUwmsx631hc860bnce"},{"type":"paragraph","children":[{"type":"text","text":"","id":""}],"text":"","id":"TaikdYKWYo0E8axQHwqcFp2encQ"},{"type":"image","attrs":{"height":329,"note":[{"type":"text","text":"拍攝腳本","id":""}],"url":"},"text":"","id":"ZEE4dKKeyoE60cxW6DCcVn8YnIg"},{"type":"paragraph","children":[{"type":"text","text":"“移”","id":""}],"text":"","id":"ScMSdqYAgoaSc2x48D9c1QuKnzA"},{"type":"paragraph","children":[{"type":"text","text":"“移”可以理解為平行移動,移動的方向可以是橫向,也可以是縱向,或者傾斜一定的角度。但是移動的軌跡要以直線為主,不要無規(guī)則地移動。","id":""}],"text":"","id":"GO26dwQG4oQguwx0m59cnWsEnOe"},{"type":"paragraph","children":[{"type":"text","text":"單個(gè)鏡頭拍完就停止,然后再拍攝下一個(gè)鏡頭,單個(gè)鏡頭里盡量不要使用多種運(yùn)鏡技巧,因?yàn)闀斐苫靵y的視覺效果。","id":""}],"text":"","id":"OaoIdkocKowUc0xQfDlcKrxgnHc"},{"type":"paragraph","children":[{"type":"text","text":"比如拍攝遼闊的自然風(fēng)光,可以采用橫向的水平移動;拍攝高大的主體如建筑、山峰等,可以采用縱向移動;拍攝小場景也可以使用這一運(yùn)鏡技巧。它適用的場景很多,但是一定要注意保證手機(jī)是直線移動而不是原地不動的。","id":""}],"text":"","id":"OoWWdeQQsoqyYWx8fRocvvSinlh"},{"type":"image","attrs":{"height":303,"note":[{"type":"text","text":"拍攝腳本","id":""}],"url":"},"text":"","id":"RSyAdyccEoEcOsxrw7ecRCAUngC"},{"type":"paragraph","children":[{"type":"text","text":"“穿”","id":""}],"text":"","id":"EGSOdYqc8oKUMoxFmQrcSMGBnzo"},{"type":"paragraph","children":[{"type":"text","text":"“穿”可以理解為穿越、穿過的意思,當(dāng)拍攝的時(shí)候,需要在手機(jī)和拍攝主體之間尋找一個(gè)前景,因?yàn)橐┰降木褪沁@個(gè)前景。","id":""}],"text":"","id":"SSUsd0maWoqKuix8xezc3s8fnOd"},{"type":"paragraph","children":[{"type":"text","text":"“穿”的運(yùn)鏡技巧可以讓視頻畫面增加層次感和空間感,因?yàn)橛辛饲熬暗囊r托,有了遠(yuǎn)近的對比,才能讓畫面有身臨其境的代入感。但是前景不能喧賓奪主,它只是起到襯托的作用,比如欄桿的縫隙、門窗、樹葉的縫隙等都可以作為前景來使用。拍攝的時(shí)候結(jié)合“推”和“拉”的運(yùn)鏡技巧,穿過前景,然后聚焦在拍攝主體上。","id":""}],"text":"","id":"F46ydqiEGo2oc8xWUnxc9Uchn4g"},{"type":"image","attrs":{"height":261,"note":[{"type":"text","text":"拍攝腳本","id":""}],"url":"},"text":"","id":"Y6I6d2QooogWoSxsRhHco7rBnNg"},{"type":"paragraph","children":[{"type":"text","text":"“跟”","id":""}],"text":"","id":"TGecdQ400oSi0axUjf4cvqExnFg"},{"type":"paragraph","children":[{"type":"text","text":"“跟”的運(yùn)鏡技巧可以理解為跟隨,拍攝移動的主體時(shí),鏡頭一直跟隨拍攝主體移動。比如在后邊跟隨拍攝一個(gè)向前走動的人,或者在前面拍攝向鏡頭走過來的人。鏡頭和主體同步運(yùn)動,可以保證拍攝主體在畫面中的比例是不變的,跟隨拍攝也能讓畫面增加代入感。","id":""}],"text":"","id":"LmqEdUuaKouoQ0xIlJAcB1Fcnne"},{"type":"image","attrs":{"height":332,"note":[{"type":"text","text":"拍攝腳本","id":""}],"url":"},"text":"","id":"HcWqdwyiEoIUi2xsxlBcsLuOnte"},{"type":"paragraph","children":[{"type":"text","text":"“搖”","id":""}],"text":"","id":"AyOedS0oIokWKSx6MUncnAhonvf"},{"type":"paragraph","children":[{"type":"text","text":"“搖”的拍攝方法和效果與“移”類似,但是拍攝的時(shí)候,搖鏡頭是指原地不動地旋轉(zhuǎn)手機(jī)或者相機(jī),鏡頭是弧形移動的。比如站在原地拿好手機(jī),鏡頭從左向右拍攝,手機(jī)移動的路徑是一個(gè)弧形,也可以向上拍攝,記住關(guān)鍵點(diǎn)就是原地不動?!皳u”會逐一展示鏡頭前的場景,讓畫面更有代入感。","id":""}],"text":"","id":"BaKOdyouGocmMKxgihwcJ8WSnmr"},{"type":"image","attrs":{"height":346,"note":[{"type":"text","text":"拍攝腳本","id":""}],"url":"},"text":"","id":"KESIdICCsogcCqxg76OcX0QInIe"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"","id":""}],"text":"","id":"REwkdGyuQo0OqCxa7fycZkzHnL3"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"腳本怎么寫","id":""}],"text":"","id":"N8yAdQy20oKicwxuiXOcCtkInmd"},{"type":"paragraph","children":[{"type":"text","text":"寫腳本之前需要先了解腳本的結(jié)構(gòu),這樣寫出來會比較符合拍攝,下面我們先來介紹下腳本的結(jié)構(gòu)。","id":""}],"text":"","id":"H4cSdmuEMo2Y8mxCKneceL3lnff"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"腳本的結(jié)構(gòu)","id":""}],"text":"","id":"So0AdGc0UoIywKx252nc8x4nnuc"},{"type":"paragraph","children":[{"type":"text","text":"腳本的整體結(jié)構(gòu)分為:開頭吸引觀眾目光、中間進(jìn)入主題內(nèi)容、最后深化主題內(nèi)容三部分。","id":""}],"text":"","id":"Io0idG2ugoMeeqx8d2IcfKpgnKg"},{"type":"paragraph","children":[{"type":"text","text":"1、再好的腳本,也需要遵循一定的主題和定位,來明確寫作的方向;以30秒為例,當(dāng)一條視頻被人點(diǎn)擊之后,如果在開頭的5秒種內(nèi)無法吸引興趣,這條視頻可能就直接被人劃過去轉(zhuǎn)向下一條;","id":""}],"text":"","id":"GcAYdwCaWoWs0kxshjlcXIjCnah"},{"type":"paragraph","children":[{"type":"text","text":"所以在腳本的一開頭,我們要把吸引觀眾的內(nèi)容先呈現(xiàn)出來,這樣才能吸引觀眾看下去。","id":""}],"text":"","id":"XE4Gda468ogE4Mxuy8IcXPIfnDg"},{"type":"paragraph","children":[{"type":"text","text":"2、接下來的10秒鐘,需要進(jìn)入主題,包裝亮點(diǎn),繼續(xù)吸引受眾觀看;","id":""}],"text":"","id":"EG4AdesCwowQ6CxuI4qcCRn5nsc"},{"type":"paragraph","children":[{"type":"text","text":"3、最后的15秒,需要將主題深化,帶來一些有意思的見解,并與受眾互動、引導(dǎo)點(diǎn)贊、轉(zhuǎn)發(fā)和關(guān)注等行為。","id":""}],"text":"","id":"VeyudAWAyoWoogxQz4xcKmNRnuh"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"腳本","id":""},{"type":"text","marks":[{"type":"strong"}],"text":"寫作的基本步驟:","id":""}],"text":"","id":"OsokdoUSKoeAISxONVVcWPKQnfG"},{"type":"paragraph","children":[{"type":"text","text":"1、先介紹故事梗概。","id":""}],"text":"","id":"TWE4d6GauoK4mQxItXGcrhG0nJh"},{"type":"paragraph","children":[{"type":"text","text":"2、寫出分集發(fā)展大綱。","id":""}],"text":"","id":"EEoqdwA46oqygaxERsGc9Npjngd"},{"type":"paragraph","children":[{"type":"text","text":"3、劇情細(xì)化到每個(gè)場景,人物對話(動作、表情、心理活動、人物之間的關(guān)系等提示)。","id":""}],"text":"","id":"XA6adgOOuok8SwxXlgDcrZJrnoT"},{"type":"paragraph","children":[{"type":"text","text":"腳本(偏重于鏡頭的劇本)的寫作格式如下:","id":""}],"text":"","id":"HcgWdum2QoEySuxYjWdcsP3LnTe"},{"type":"paragraph","children":[{"type":"text","text":"第一場 地點(diǎn) 日或夜 內(nèi)或外","id":""}],"text":"","id":"N8q8dmciooEA0kxwdeFcecNqnue"},{"type":"paragraph","children":[{"type":"text","text":"A:(臺詞)","id":""}],"text":"","id":"GYiudWGO2oGCIexkVBLcPqk3nrf"},{"type":"paragraph","children":[{"type":"text","text":"B:(臺詞)","id":""}],"text":"","id":"UiQKduYCIoaOGExkXYOc4kFBnWf"},{"type":"image","attrs":{"height":624,"note":[{"type":"text","text":"腳本怎么寫","id":""}],"url":"},"text":"","id":"BskMdoACYoeem0x4uwkcOSxtnpd"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"創(chuàng)作常用方法","id":""}],"text":"","id":"OIsCdum0AoWomOxIridcryRBn2e"},{"type":"paragraph","children":[{"type":"text","text":"1、嵌套法","id":""}],"text":"","id":"OSywdG6sqo00sgxAhipcr35QnEb"},{"type":"paragraph","children":[{"type":"text","text":"嵌套法的目的,是用來解決視頻可能出現(xiàn)的3個(gè)問題:","id":""}],"text":"","id":"LCIIdEIUso04C0xw5H2cCfQonSc"},{"type":"paragraph","children":[{"type":"text","text":"1)信息量單?。?,"id":""}],"text":"","id":"IuEed6oiaoo82oxqOaOcWTEznKg"},{"type":"paragraph","children":[{"type":"text","text":"2)用戶缺乏吐槽點(diǎn);","id":""}],"text":"","id":"TyGadQUAsoUc0ixSIeYcq7mgn0e"},{"type":"paragraph","children":[{"type":"text","text":"3)視頻缺乏耐看性;","id":""}],"text":"","id":"V4WGdgaUKowSsix4CG5cpdTSnle"},{"type":"paragraph","children":[{"type":"text","text":"那么如何實(shí)現(xiàn)嵌套呢?","id":""}],"text":"","id":"J0EWdsm4QoIYmkxOegBck95Knsh"},{"type":"paragraph","children":[{"type":"text","text":"1)制作一個(gè)故事腳本;","id":""}],"text":"","id":"Z0cSdIEaAoQ6kwxme2QcoaN4ngb"},{"type":"paragraph","children":[{"type":"text","text":"2)制作第二個(gè)故事腳本;","id":""}],"text":"","id":"YgCUdKMGioCY8cxmuPZch0Bdnzh"},{"type":"paragraph","children":[{"type":"text","text":"3)通過一個(gè)嵌入點(diǎn),把第二個(gè)故事腳本嵌入第一個(gè)腳本;","id":""}],"text":"","id":"HiM8dGeCOoSMuAxS4FfcAopmnOf"},{"type":"paragraph","children":[{"type":"text","text":"4)如此循環(huán)往復(fù),直至無窮;","id":""}],"text":"","id":"HSmYdKK4koA86CxcZZrcJELRnBg"},{"type":"paragraph","children":[{"type":"text","text":"2、","id":""},{"type":"text","text":"代入法","id":""}],"text":"","id":"SKs6dsauuoOmYix8or6cx6nnn5b"},{"type":"paragraph","children":[{"type":"text","text":"先給主題構(gòu)建一個(gè)“代入法”的場景,可以讓團(tuán)隊(duì)在這個(gè)“畫框”內(nèi),不斷帶入各種各種元素,實(shí)現(xiàn)輕松創(chuàng)意復(fù)制。比如主題是“賣車”,大家可以想象,賣車有哪些環(huán)節(jié)好玩、有趣、有沖突:","id":""}],"text":"","id":"VYOudwouSouA4Yxof7Icq91dnYf"},{"type":"paragraph","children":[{"type":"text","text":"1)發(fā)傳單可以有沖突——花式發(fā)傳單;","id":""}],"text":"","id":"LQqkdc4seoggAsxEZo8c0zHMnph"},{"type":"paragraph","children":[{"type":"text","text":"2)顧客電話邀約有沖突——顧客的花式拒絕,顧客的花式勾搭;","id":""}],"text":"","id":"EwO6diWEMoYComxyl3Zc1ycXngd"},{"type":"paragraph","children":[{"type":"text","text":"3)到店接待有沖突——新來的小姐姐這樣接待客人;","id":""}],"text":"","id":"Cg0EdgAueocgWAxccILchnYqn4K"},{"type":"paragraph","children":[{"type":"text","text":"3、四維還原法","id":""}],"text":"","id":"WgG2dS8sCoCAgcxcUfXcB2Ndn7d"},{"type":"paragraph","children":[{"type":"text","text":"1)內(nèi)容還原把熱門視頻用文字描述一遍,因?yàn)樵谡归_過程中,無數(shù)細(xì)節(jié)會被記錄并展開出來,信息量得到完整呈現(xiàn)。","id":""}],"text":"","id":"Y6W0da02IoKOYexg0tTc6U7VnOa"},{"type":"paragraph","children":[{"type":"text","text":"2)評論還原看看抖友們,看了這個(gè)視頻是什么反應(yīng)。","id":""}],"text":"","id":"NMuCdesqGoiMcgxwVsKcAxg3n5c"},{"type":"paragraph","children":[{"type":"text","text":"3)身份還原通過對受眾、點(diǎn)贊回復(fù)用戶的身份反查,找到他們是誰,他們關(guān)心什么,他們?yōu)槭裁搓P(guān)心這個(gè)爆款視頻。","id":""}],"text":"","id":"ZesudMeCUoY2YkxUsJkcYMmAn9e"},{"type":"paragraph","children":[{"type":"text","text":"4)策略邏輯還原。這個(gè)視頻是給誰看的?主流用戶是誰?發(fā)什么給他們看?","id":""}],"text":"","id":"C0g2dC8i4okEwux83I5c63ahnhh"},{"type":"paragraph","children":[{"type":"text","text":"4、","id":""},{"type":"text","text":"模仿法","id":""}],"text":"","id":"NMaIdCsuyoyAcMxCQPLcrrRCnjc"},{"type":"paragraph","children":[{"type":"text","text":"1)隨機(jī)模仿看見什么視頻火,自己照樣子拍一個(gè),比如最近兩天比較火的大頭、踢瓶蓋。","id":""}],"text":"","id":"BmwOdKaqioiQoUxsxRWcmPy5nCh"},{"type":"paragraph","children":[{"type":"text","text":"2)系統(tǒng)模仿找到對標(biāo)的賬號、IP,抖音內(nèi)外都可,分析其經(jīng)典橋段、套路,不等它在抖音火,就模仿拍攝一個(gè)。","id":""}],"text":"","id":"K4QCdQgAgogGqYxMFiFcTFaZnWh"},{"type":"paragraph","children":[{"type":"text","text":"如果看了上面的介紹還是不知道腳本怎么寫,那么可以看看專門介紹寫腳本的課程,這樣更加清楚、直接。","id":""}],"text":"","id":"XmW8dsqScoo6gYx8Pxxcr5hynAg"},{"type":"paragraph","children":[{"type":"text","text":"腳本分鏡頭創(chuàng)作方法:","id":""},{"type":"external_link","attrs":{"url":""},"children":[{"type":"text","text":"","id":""}],"text":"","id":""}],"text":"","id":"VYG2dw6sSoui0oxAtnQcLiU6npc"},{"type":"paragraph","children":[{"type":"text","text":"短視頻腳本創(chuàng)作:","id":""},{"type":"external_link","attrs":{"url":""},"children":[{"type":"text","text":"","id":""}],"text":"","id":""}],"text":"","id":"XWqSdwIcGo0igExO8MxcAy9Hnlh"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"腳本寫作技巧","id":""}],"text":"","id":"AMoOdMgcaoG4sKxmie1cj18pnJc"},{"type":"paragraph","children":[{"type":"text","text":"腳本不同于其他寫作形式,重點(diǎn)在于如何把平面語言轉(zhuǎn)化為鏡頭語言,鏡頭語言不止是看得見的文字,還包括看不見的內(nèi)容。腳本的寫作業(yè)需要遵循一定的邏輯和步驟:","id":""}],"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"text","text":"1、打開手機(jī)軟件商店,點(diǎn)擊下載,然后下載抖音APP,安裝抖音APP。","id":""}],"text":"","id":"W0MGdeSoqoK6KAxhhvWcv9JBnmn"},{"type":"image","attrs":{"height":768,"note":[{"type":"text","text":"拍抖音的步驟","id":""}],"url":"},"text":"","id":"Ju6UdeWyIoksW0xM7IIcTLHknef"},{"type":"paragraph","children":[{"type":"text","text":"2、打開抖音App,之后點(diǎn)擊抖音下方的加號鍵;","id":""}],"text":"","id":"RkqydUe2IookEmxMVQ0cX7Yqn0f"},{"type":"image","attrs":{"height":743,"note":[{"type":"text","text":"拍抖音的步驟","id":""}],"url":"},"text":"","id":"FGkqdsSo8o0oasxSaP6cTbOfn1f"},{"type":"paragraph","children":[{"type":"text","text":"3、然后點(diǎn)擊屏幕左下方的特效或道具,接著選擇想要的特效或道具;","id":""}],"text":"","id":"GOy8d480YoaYSOx4dPTcqhsWnkg"},{"type":"image","attrs":{"height":867,"note":[{"type":"text","text":"拍抖音的步驟","id":""}],"url":"},"text":"","id":"DQOOdQKgIoYW8yxOya1cOQiAnaf"},{"type":"paragraph","children":[{"type":"text","text":"4、點(diǎn)擊上方選擇音樂,可以添加背景音樂;","id":""}],"text":"","id":"AqSUdQ6uWo2qmGx2tyqceHbenNg"},{"type":"image","attrs":{"height":224,"note":[{"type":"text","text":"拍抖音的步驟","id":""}],"url":"},"text":"","id":"RQw2dySc8oGwGwxoDZXcVzZxnHe"},{"type":"paragraph","children":[{"type":"text","text":"5、然后點(diǎn)擊屏幕中的拍攝按鈕,開始拍攝視頻;","id":""}],"text":"","id":"NOSCdKgyGoUWwgxjfjcc56S2nBE"},{"type":"paragraph","children":[{"type":"text","text":"6、在拍攝完成之后,接著點(diǎn)擊下一步;","id":""}],"text":"","id":"VK46di4oWoEeMIxAu0kccj6en4b"},{"type":"image","attrs":{"height":312,"note":[{"type":"text","text":"拍抖音的步驟","id":""}],"url":"},"text":"","id":"PAOAdMim4owyYMxeirHccHTOnwd"},{"type":"paragraph","children":[{"type":"text","text":"7、最后再點(diǎn)擊發(fā)布就可以了,這樣就能發(fā)布自己拍攝的抖音小視頻了。","id":""}],"text":"","id":"RMMGd0QKAoCag0xYDWFcsG7nnkh"},{"type":"image","attrs":{"height":784,"note":[{"type":"text","text":"拍抖音的步驟","id":""}],"url":"},"text":"","id":"FqOWde4YkosI26xQxBlcDLZEnPg"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"拍攝方式","id":""}],"text":"","id":"IAGWdim6ioGSiOxqqHwcZfEPnsu"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"遠(yuǎn)程控制暫停","id":""}],"text":"","id":"Py4idmMAmoG628x4VvCcfStTnJf"},{"type":"paragraph","children":[{"type":"text","text":"拍攝視頻的時(shí)候,如果手機(jī)隔得比較遠(yuǎn),可以使用拍攝里面的“倒計(jì)時(shí)”功能。例如我們只要拍攝10s就暫停,可以將暫停拉桿拖到10s的位置處即可。然后點(diǎn)擊“開始拍攝”拍攝,當(dāng)拍攝到第10s的時(shí)候就會自動暫停。這樣拍攝的時(shí)候,自己可以在手機(jī)隨著自己的需求來拍攝不同的風(fēng)格。","id":""}],"text":"","id":"DmoOdQ2C2oKYIyxk9SicJJYWnhf"},{"type":"paragraph","children":[{"type":"text","text":" ","id":""}],"text":"","id":"B0EadG6IOoIcwCxc584clHPmnLe"},{"type":"image","attrs":{"height":502,"note":[{"type":"text","text":"遠(yuǎn)程控制暫停","id":""}],"url":"},"text":"","id":"TSi0dYCemoEUwSxccEicMYB3nQ1"},{"type":"paragraph","children":[{"type":"text","text":" ","id":""}],"text":"","id":"SyYodgu22oa2WMxw9Vvc0s2endf"},{"type":"paragraph","children":[{"type":"text","text":"具體的拍攝技巧可以觀看以下課程,課程里會有詳細(xì)的介紹。","id":""}],"text":"","id":"U0QwdU066oIquqx2L7CcVdDKnwe"},{"type":"paragraph","children":[{"type":"text","text":"遠(yuǎn)程控制暫停:","id":""},{"type":"external_link","attrs":{"url":""},"children":[{"type":"text","text":"","id":""}],"text":"","id":""}],"text":"","id":"EM6cdycyooAEYExaemPc5s17nWd"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"調(diào)整播放速度","id":""}],"text":"","id":"HUY0dsSago0iCQxuMRYc5aT5nqc"},{"type":"paragraph","children":[{"type":"text","text":"拍攝視頻的時(shí)候可以調(diào)節(jié)播放速度,快慢速度調(diào)整就是調(diào)整音樂和視頻的匹配。如果選擇“快”或者“極快”,拍攝的時(shí)候音樂就會放慢,相應(yīng)的視頻成品中的畫面就會加快;反之,如果選擇“慢”或者“極慢”,拍攝時(shí)的音樂就會加快,成品中的畫面就會放慢。","id":""}],"text":"","id":"Scoqdeyw6oaaUmxIsiZcmYZCnuW"},{"type":"image","attrs":{"height":449,"note":[{"type":"text","text":"調(diào)整播放速度","id":""}],"url":"},"text":"","id":"DsaMdewAao66qIxeOF0cObtlnuf"},{"type":"paragraph","children":[{"type":"text","text":" ","id":""}],"text":"","id":"KEeAdGAgWom4A0x3A6scws2KnBQ"},{"type":"paragraph","children":[{"type":"text","text":"具體的拍攝技巧可以觀看以下課程,課程里會有詳細(xì)的介紹。","id":""}],"text":"","id":"WmCqdCgmSoeo6wxsZtGcpCvcnLd"},{"type":"paragraph","children":[{"type":"text","text":"調(diào)節(jié)播放速度:","id":""},{"type":"external_link","attrs":{"url":""},"children":[{"type":"text","text":"","id":""}],"text":"","id":""}],"text":"","id":"NOyCdSWgCoI8WAxYM2ccg9ljnrb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"拍攝分段視頻","id":""}],"text":"","id":"FCM2dAS4Qoecm0x9biYcbrc1nMg"},{"type":"paragraph","children":[{"type":"text","text":"抖音可以拍攝分段視頻,拍攝一段視頻后點(diǎn)擊暫停,然后再拍攝另外一段視頻,最后把這兩段視頻拼接起來成為一個(gè)完整的視頻,這就是分段視頻。","id":""}],"text":"","id":"PmOSdEIW0oY48Ax2hejcio3hnif"},{"type":"paragraph","children":[{"type":"text","text":"例如很多達(dá)人拍攝的“變裝視頻”用的就是分段視頻拍攝手法。但是拍攝分段視頻的時(shí)候,拍攝內(nèi)容不要牛頭不對馬嘴,前面一個(gè)視頻拍攝的是一個(gè)內(nèi)容,后面的視頻拍的又是另一個(gè)內(nèi)容,這樣會讓用戶看起來覺得很亂,不知道你要表達(dá)什么內(nèi)容。","id":""}],"text":"","id":"BeUsdICkooMIOGxei3ccTovQnUe"},{"type":"image","attrs":{"height":724,"note":[{"type":"text","text":"拍攝分段視頻","id":""}],"url":"},"text":"","id":"GQMmdWguOoKESaxqO8icvMcRnld"},{"type":"paragraph","children":[{"type":"text","text":"操作方法:","id":""}],"text":"","id":"EuG0dsscWoMG0yxWC4JcjsiNnVe"},{"type":"paragraph","children":[{"type":"text","text":"1、進(jìn)入抖音App后,打開發(fā)布視頻功能。","id":""}],"text":"","id":"BYeAd6KuqoEUSExk5Grc6Kgpnrf"},{"type":"image","attrs":{"height":357,"note":[{"type":"text","text":"拍攝分段視頻","id":""}],"url":"},"text":"","id":"GSCkda2seo04kSxCzsocwZakndN"},{"type":"paragraph","children":[{"type":"text","text":"2、打開錄制長視頻","id":""}],"text":"","id":"N8qmdQkmIoMyksxqCercJJi6nRg"},{"type":"paragraph","children":[{"type":"text","text":"進(jìn)入發(fā)布視頻功能后,打開長視頻功能。","id":""}],"text":"","id":"L2MqdaSemoY0Cyxc55hcDA2unW8"},{"type":"image","attrs":{"height":587,"note":[{"type":"text","text":"拍攝分段視頻","id":""}],"url":"},"text":"","id":"PoW0dCio8o2KUWxfS1RcJqPKnHA"},{"type":"paragraph","children":[{"type":"text","text":"3、進(jìn)行分段拍攝","id":""}],"text":"","id":"NSmCdKMGOoCuiQxYR8ncRlVAnOc"},{"type":"paragraph","children":[{"type":"text","text":"進(jìn)入錄制視頻頁面后,開始錄制視頻,錄制完成一段視頻后點(diǎn)擊暫停錄制按鈕,停止錄制視頻,然后在選擇開始錄制,進(jìn)行錄制下一段視頻即可。","id":""}],"text":"","id":"UAeCduEI2oAqsQxMZ9ccVHc7nYb"},{"type":"image","attrs":{"height":481,"note":[{"type":"text","text":"拍攝分段視頻","id":""}],"url":"},"text":"","id":"W8gkdSCM6oyCKAx8JMOcQuLpnPc"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"轉(zhuǎn)場","id":""}],"text":"","id":"RGsGdeSu2o8s6UxWSuGct7U1ncc"},{"type":"paragraph","children":[{"type":"text","text":"靜態(tài)轉(zhuǎn)場:","id":""}],"text":"","id":"A6IqdqiwioO8ucxZVXdcIrXGnvu"},{"type":"paragraph","children":[{"type":"text","text":"靜態(tài)轉(zhuǎn)場的時(shí)候參照物不是變的。","id":""}],"text":"","id":"KoaGd822qoGqEKxGN0CcJV4Bnlb"},{"type":"paragraph","children":[{"type":"text","text":"如果你想做出秒換服裝的效果,就必須是除了服裝款式以外,屏幕內(nèi)其他東西都保持不變,包括本人的動作表情之類的因素也要保持不變。同樣的,如果想換背景,就以上一個(gè)場景的最后一個(gè)動作作為下一個(gè)場景的開始繼續(xù)拍攝,這樣動作看起來就是連貫的。","id":""}],"text":"","id":"QgSmdOK4ioawkuxIRBocM1Kqnpf"},{"type":"paragraph","children":[{"type":"text","text":"動態(tài)轉(zhuǎn)場:","id":""}],"text":"","id":"QU2adqW6Oo2IY8xMrzFcPDnUnfg"},{"type":"paragraph","children":[{"type":"text","text":"動態(tài)轉(zhuǎn)場中動作要保持連貫性,連貫的含義就是上一個(gè)場景中的動作要無縫銜接到下一個(gè)場景,比如這個(gè)場景你正在做向下蹲的動作,蹲到一半暫停了,下一個(gè)場景中你也要從剛剛蹲到一半的地方繼續(xù)往下蹲。","id":""}],"text":"","id":"AAGedywwcowQCAxEJBpc6EdVnrc"},{"type":"paragraph","children":[{"type":"text","text":"動態(tài)轉(zhuǎn)場有三種,第一攝像機(jī)不動,主體動作的連貫。第二主體物不動,攝像機(jī)拍攝方向的連貫。第三主體物和攝像機(jī)都動,且前后連貫。","id":""}],"text":"","id":"FSgGdKieuoSGOWxAZvyc3l6Pnde"},{"type":"paragraph","children":[{"type":"text","text":"1、攝像機(jī)不動,主體動作的連貫","id":""}],"text":"","id":"OMAKdYY4KoYOSOxghwOckdUKnOg"},{"type":"paragraph","children":[{"type":"text","text":"例:上一個(gè)場景中你伸出手拳頭蓋住攝像頭,下一個(gè)場景你也要是以同樣的姿勢收回你的拳頭,中間你可以換衣服換背景甚至換另外一個(gè)人。你還可以手伸向攝像頭,暫停后切換成后置攝像頭,開拍的時(shí)候手繼續(xù)向前伸出去,最后看起來就像是你的手穿過了手機(jī)屏幕一樣。當(dāng)然了,要想最后成品效果好,除了要改變的東西變化以外,其他元素都要盡量保持不變。","id":""}],"text":"","id":"Rwg0dG0GQoe6oQxKX1GcsGv8npb"},{"type":"paragraph","children":[{"type":"text","text":"2、主體物不動,攝像機(jī)拍攝方向的連貫","id":""}],"text":"","id":"Rk6Gdi8MYoM2SmxeSppclPx6nSf"},{"type":"paragraph","children":[{"type":"text","text":"所謂拍攝鏡頭的連貫性就是比如,上一個(gè)場景用左手把手機(jī)從中間水平移動到左邊,下一個(gè)場景就要用右手把手機(jī)從右邊移回中間,這樣最終的效果看起來就像是鏡頭繞了一圈。","id":""}],"text":"","id":"XS82d60oUoKi6kxe0DYcCbEQnOg"},{"type":"paragraph","children":[{"type":"text","text":"3、主體物和攝像機(jī)都動,且前后連貫如果有另一個(gè)人幫你拍,你可以試試這種。比如你頭向右看,攝像機(jī)跟著你往右拍。暫停,換另一個(gè)人另一個(gè)場景,同樣讓攝像機(jī)從左向右拍。最后的成果看起來就像是PPT里面有一個(gè)后一幀推走前一幀的轉(zhuǎn)場效果。","id":""}],"text":"","id":"N2sodqEqiouaE2x2BA9cSEpZnAg"},{"type":"paragraph","children":[{"type":"text","text":"操作方法:","id":""}],"text":"","id":"ZAwYdakWUoSiQuxGsQzcNKMqnZb"},{"type":"paragraph","children":[{"type":"text","text":"1、進(jìn)入抖音App后,打開發(fā)布視頻功能。","id":""}],"text":"","id":"WM8idGUaIoeSuoxOQlecmwSLnDh"},{"type":"image","attrs":{"height":357,"note":[{"type":"text","text":"轉(zhuǎn)場","id":""}],"url":"},"text":"","id":"Ziisd2Ee8om2MGxukg3cj702nee"},{"type":"paragraph","children":[{"type":"text","text":"2、在拍攝頁面,點(diǎn)擊相冊,選擇需要的素材。","id":""}],"text":"","id":"PQoId6SeioI686x8dK7cipOlnok"},{"type":"image","attrs":{"height":425,"note":[{"type":"text","text":"轉(zhuǎn)場","id":""}],"url":"},"text":"","id":"CM86dKwqoo62gsxgVW8caJLQn3b"},{"type":"paragraph","children":[{"type":"text","text":"3、選擇視頻,點(diǎn)擊下一步。","id":""}],"text":"","id":"KKcYdMCE2oMsAwxIBi2ch7V5nzb"},{"type":"image","attrs":{"height":601,"note":[{"type":"text","text":"轉(zhuǎn)場","id":""}],"url":"},"text":"","id":"DsEkdMEIioY8ScxhtiWcmabVnwf"},{"type":"paragraph","children":[{"type":"text","text":"4、接著點(diǎn)擊下一步。","id":""}],"text":"","id":"CyUIdYcw6o0ym6xGgJicy9umnwh"},{"type":"image","attrs":{"height":735,"note":[{"type":"text","text":"轉(zhuǎn)場","id":""}],"url":"},"text":"","id":"BeoEdGW8CosKE6xIxfDc8bLYnjh"},{"type":"paragraph","children":[{"type":"text","text":"5、在選擇音樂頁面,點(diǎn)擊特效。","id":""}],"text":"","id":"Dq2qdk42YoUuMoxymKhc7ToKnqf"},{"type":"image","attrs":{"height":617,"note":[{"type":"text","text":"轉(zhuǎn)場","id":""}],"url":"},"text":"","id":"AWcGdIuwqo4gYuxuQkVcoc3QnYf"},{"type":"paragraph","children":[{"type":"text","text":"6、選擇轉(zhuǎn)場,接著選中想要的特效,點(diǎn)擊保存。","id":""}],"text":"","id":"PmycdWeqioCAmux8zjtcfvcnnAd"},{"type":"image","attrs":{"height":802,"note":[{"type":"text","text":"轉(zhuǎn)場","id":""}],"url":"},"text":"","id":"GuWqdsQaUoSw8ExhcDbcUuvhnxg"},{"type":"paragraph","children":[{"type":"text","text":"7、返回后,點(diǎn)擊下一步,設(shè)置好后,點(diǎn)擊發(fā)布,這樣添加轉(zhuǎn)場特效的視頻就發(fā)布成功。","id":""}],"text":"","id":"WIaQdmoWgo6MOoxIXiIc3fUFn5f"},{"type":"paragraph","children":[{"type":"text","text":"合拍蹭熱門","id":""}],"text":"","id":"C4yedoaCGoyyeWxULjYcCBYvncc"},{"type":"paragraph","children":[{"type":"text","text":"合拍就是與達(dá)人一起合拍一個(gè)視頻,比如最近很火的“合拍唱歌”,唱熱門歌曲,一人唱一句歌詞。","id":""}],"text":"","id":"Wu6SdQAmYoaAAMx6PqncXJvTnze"},{"type":"image","attrs":{"height":574,"note":[{"type":"text","text":"轉(zhuǎn)場","id":""}],"url":"},"text":"","id":"ZiQsdIYoaoMu4Cx2DDkcZmnznJg"},{"type":"paragraph","children":[{"type":"text","text":"具體的拍攝技巧可以觀看以下課程,課程里會有詳細(xì)的介紹。","id":""}],"text":"","id":"HsIkdIwMKowQICx61Qxcr2kmn6b"},{"type":"paragraph","children":[{"type":"text","text":"抖音合拍視頻:","id":""},{"type":"external_link","attrs":{"url":""},"children":[{"type":"text","text":"","id":""}],"text":"","id":""}],"text":"","id":"Xq6mdoguuo86C0x6ICVcjnTYnOh"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"拍攝技巧","id":""}],"text":"","id":"HEuMdA8IYo260Gx04VGcPEXfnth"},{"type":"paragraph","children":[{"type":"text","text":"1、拍攝不能手抖","id":""}],"text":"","id":"HCYgdsKeuoQ4KExWOqCcxuHVnOc"},{"type":"paragraph","children":[{"type":"text","text":"拍攝視頻的時(shí)候千萬不能手抖,手抖拍出來的視頻都是模糊不清的。要時(shí)刻保持正確的對焦,這樣才能拍攝出清晰的視頻效果。","id":""}],"text":"","id":"IkGOdeicQomIeGx8erHckS2UnCb"},{"type":"paragraph","children":[{"type":"text","text":"我們可以把手機(jī)放在支架上或使用自拍桿拍攝,這樣拍攝出來的畫面比較穩(wěn)定。","id":""}],"text":"","id":"VOc8dwAwQoisqKxwTpNcTQPdnch"},{"type":"paragraph","children":[{"type":"text","text":"2、學(xué)會利用光線","id":""}],"text":"","id":"YysQdOIiYowMaQx2xuvcUVDynog"},{"type":"paragraph","children":[{"type":"text","text":"拍攝短視頻時(shí)光線十分重要,好的光線布局可以有效提高畫面質(zhì)量。尤其是在拍攝人像時(shí)要多用柔光,會增強(qiáng)畫面美感,要避免明顯的暗影和曝光如果光線不清晰,可以手動打光,燈光打在人物的臉上或用反光板調(diào)節(jié)。","id":""}],"text":"","id":"H0y8dqsoIoAaOIx0mPIcApnUnNb"},{"type":"paragraph","children":[{"type":"text","text":"光線不好的地方,可以開啟閃光燈功能拍攝,還可以購買個(gè)專業(yè)的外置閃光燈,自由調(diào)節(jié)外置閃光燈的亮度。","id":""}],"text":"","id":"LsYOdi6YUoUs2ixyUi3ceHonngQ"},{"type":"paragraph","children":[{"type":"text","text":"在天氣好的時(shí)候,可以嘗試逆光拍攝,在拍攝界面可以對準(zhǔn)高光區(qū)域進(jìn)行測光,即可拍出藝術(shù)感十足的剪影大片。","id":""}],"text":"","id":"RaMId2UGiouGE8x6kijcM6yxnzh"},{"type":"paragraph","children":[{"type":"text","text":"3、切換場景","id":""}],"text":"","id":"Q4aQd6eiWo4KSgxugAScVXumnig"},{"type":"paragraph","children":[{"type":"text","text":"在拍攝視頻之前要確定好自己拍攝的主題是什么、內(nèi)容是什么,根據(jù)視頻內(nèi)容來選定拍攝場景,并且,我們可以根據(jù)視頻的內(nèi)來換多個(gè)拍攝場景。如可以從遠(yuǎn)處將鏡頭推近,或者可以從近處將鏡頭拉遠(yuǎn),甚至可以斜著拍,來避免視頻過于單調(diào),讓視頻畫面更加生動。根據(jù)不同的拍攝手法與拍攝場景來不斷豐富自己視頻的內(nèi)容。","id":""}],"text":"","id":"JQsYdQag0oeOgqxiCmNcU7Lzn6b"},{"type":"paragraph","children":[{"type":"text","text":"4、提高發(fā)布作品的清晰度","id":""}],"text":"","id":"VQYCduU44o6mgAxsPA5cNrLRnQc"},{"type":"paragraph","children":[{"type":"text","text":"①使用手機(jī)原相機(jī)拍攝:","id":""}],"text":"","id":"OAI2dM6WIoyAOmxiy8ocVs91nCd"},{"type":"paragraph","children":[{"type":"text","text":"手機(jī)相機(jī)設(shè)置1080P HD,","id":""},{"type":"text","text":"60fps","id":""},{"type":"text","text":";","id":""}],"text":"","id":"KuQcdqmyuoAAs8xUF2JclMo6n3f"},{"type":"paragraph","children":[{"type":"text","text":"用剪映加美顏,調(diào)節(jié)參數(shù)亮度+10、對比度+10、飽和度+10、色溫-8、銳化+60;","id":""}],"text":"","id":"LEEqdyMGyoOkuGx8AKvcCptNndc"},{"type":"paragraph","children":[{"type":"text","text":"導(dǎo)出設(shè)置調(diào)1080P 60fps;","id":""}],"text":"","id":"Ou4md08qUoaUIAxttGacwGkVnzQ"},{"type":"paragraph","children":[{"type":"text","text":"②用抖音相機(jī)拍攝:降低曝光、清晰度調(diào)到最高;","id":""}],"text":"","id":"VQCadCmyIo86EcxYvomcAjKxnEd"},{"type":"paragraph","children":[{"type":"text","text":"打開畫質(zhì)增強(qiáng);","id":""}],"text":"","id":"I6iudMSCcoYYkmx4sXMco6ayn8e"},{"type":"paragraph","children":[{"type":"text","text":"發(fā)布設(shè)置點(diǎn)擊高清發(fā)布;","id":""}],"text":"","id":"Am0OdYys6oaK2WxiW06cn7Skn5d"},{"type":"paragraph","children":[{"type":"text","text":"③真人出鏡用輕顏相機(jī)APP拍攝,補(bǔ)光燈補(bǔ)光。","id":""}],"text":"","id":"Qckud4c26oCScuxkRzicFqhMnTd"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"后期剪輯","id":""}],"text":"","id":"FmiudqmiOoWaM0xEzlvctgTIn7g"},{"type":"paragraph","children":[{"type":"text","text":"拍攝視頻的時(shí)候有些技巧需要使用視頻剪輯軟件,我們可以選擇剪映進(jìn)行操作。","id":""}],"text":"","id":"FWsydM8qcoYQmcxmr62c0GuWnkb"},{"type":"paragraph","children":[{"type":"text","text":"比如說視頻變速功能,就可以在剪映里面制作出來。","id":""}],"text":"","id":"MuOydeykmoAkoMxSgCwcZRldnKh"},{"type":"paragraph","children":[{"type":"text","text":"打開剪映,點(diǎn)擊頁面中的加號按鈕。","id":""}],"text":"","id":"BWMUdqkCioQqMyxaYxXckSAknbf"},{"type":"image","attrs":{"height":415,"note":[{"type":"text","text":"后期剪輯","id":""}],"url":"},"text":"","id":"JAe0dCewgowOgIxK2gmcCuU3nYg"},{"type":"paragraph","children":[{"type":"text","text":"選擇最下方的剪映工具欄對視頻素材【剪切、配音和加特效】。","id":""}],"text":"","id":"YaMKdEUakoCqO2x0Q4LcQSPgn1c"},{"type":"image","attrs":{"height":405,"note":[{"type":"text","text":"后期剪輯","id":""}],"url":"},"text":"","id":"Ce8IdUMUsoQag2xQxl5cAs06nyf"},{"type":"paragraph","children":[{"type":"text","text":"點(diǎn)擊視頻編輯條使用下方編輯工具箱【分割、變速和添加動畫】。","id":""}],"text":"","id":"OqwodwIoUoqykGxqqKYcyLy4ncb"},{"type":"image","attrs":{"height":772,"note":[{"type":"text","text":"后期剪輯","id":""}],"url":"},"text":"","id":"NwM6dKC2YoOGCWxiMBZcfC7xn1g"},{"type":"paragraph","children":[{"type":"text","text":"選擇視頻,點(diǎn)擊變速,可以調(diào)整視頻播放的速度。","id":""}],"text":"","id":"MoiudAyUGomgSixwJaEcCPxXnVg"},{"type":"image","attrs":{"height":645,"note":[{"type":"text","text":"后期剪輯","id":""}],"url":"},"text":"","id":"RYosdQM8Oo6I4KxyGenc5UIXncf"},{"type":"paragraph","children":[{"type":"text","text":"點(diǎn)擊添加音頻,選擇自己喜歡的音樂。","id":""}],"text":"","id":"MKycdcSYMomi0kxg9rwc0eUInUg"},{"type":"image","attrs":{"height":619,"note":[{"type":"text","text":"后期剪輯","id":""}],"url":"},"text":"","id":"WAO6dCQWCoYGAcxAy6bcGP7tnbX"},{"type":"paragraph","children":[{"type":"text","text":"剪輯完成后,點(diǎn)擊右上角的導(dǎo)出。","id":""}],"text":"","id":"Jc8uduUkyoUskKxGhwfcFXPUnQa"},{"type":"image","attrs":{"height":623,"note":[{"type":"text","text":"后期剪輯","id":""}],"url":"},"text":"","id":"Us44d28ocow2sYx2t8VcXrEongc"},{"type":"paragraph","children":[{"type":"text","text":"點(diǎn)擊下方的一鍵分享到抖音,還可以直接打開抖音發(fā)布這個(gè)視頻。","id":""}],"text":"","id":"SWY4dKccyoQQAUxSoYccJSYHnrd"},{"type":"image","attrs":{"height":617,"note":[{"type":"text","text":"后期剪輯","id":""}],"url":"},"text":"","id":"Leeudcgk4ouYwGxknmOctGctntb"},{"type":"paragraph","children":[{"type":"text","text":"剪映操作步驟","id":""}],"text":"","id":"CoiGd2MIsock6OxyEwIcbBaZnlb"},{"type":"paragraph","children":[{"type":"text","text":"第一、準(zhǔn)備視頻素材點(diǎn)擊【添加到項(xiàng)目】導(dǎo)入到剪映編輯界面。","id":""}],"text":"","id":"Lm2sdcEIioqIeSxysVVcU6konkc"},{"type":"paragraph","children":[{"type":"text","text":"第二、選擇下方的剪映工具欄對視頻素材【剪切、配音和加特效】。","id":""}],"text":"","id":"NsIgd8IO4oAyOSxecGGcHa38nLh"},{"type":"paragraph","children":[{"type":"text","text":"第三、點(diǎn)擊視頻編輯條使用下方編輯工具箱【分割、變速和添加動畫】。","id":""}],"text":"","id":"JOu2d2s0IoQC8WxmIKvc1xOvnCh"},{"type":"paragraph","children":[{"type":"text","text":"第四、點(diǎn)擊【添加音頻】選擇音樂為視頻加入背景音樂。","id":""}],"text":"","id":"Jca2dI28ioeUo8xs1MYcJsa6nnh"},{"type":"paragraph","children":[{"type":"text","text":"第五、點(diǎn)擊動畫設(shè)置視頻片段轉(zhuǎn)場動畫效果。","id":""}],"text":"","id":"XKEGdgmWeo4KEgx2b1bcwavBnpf"},{"type":"paragraph","children":[{"type":"text","text":"第六、視頻制作完成后設(shè)置分辨率點(diǎn)擊【導(dǎo)出】按鈕即可。","id":""}],"text":"","id":"R0qSdcSsGogUcqx67bqcGnSPnBw"},{"type":"paragraph","children":[{"type":"text","text":"準(zhǔn)備視頻素材點(diǎn)擊【添加到項(xiàng)目導(dǎo)入】到剪映編輯界面。","id":""}],"text":"","id":"POoGdSWAgoqUSYxOKMqc0wTFn5d"},{"type":"paragraph","children":[{"type":"text","text":"網(wǎng)上有很多剪映的功能教程,如果想學(xué)習(xí)更多剪輯方式,可以在網(wǎng)上觀看一些網(wǎng)絡(luò)教程,簡單易學(xué)。","id":""}],"text":"","id":"IUA2dsGwco2MMwxkreec5iVCnyd"},{"type":"paragraph","children":[{"type":"text","text":"教程推薦:","id":""}],"text":"","id":"OU2Qd6YGeoaCQOxaYzEcUXrinNh"},{"type":"paragraph","children":[{"type":"text","text":"剪映基礎(chǔ)入門","id":""}],"text":"","id":"HgiudCQOEogYakxeSJOcV6egnId"},{"type":"paragraph","children":[{"type":"external_link","attrs":{"url":"u0026spm_id_from=pageDriver"},"children":[{"type":"text","text":"u0026spm_id_from=pageDriver","id":""}],"text":"","id":""}],"text":"","id":"KiuEdcWI6oUqSQxusEMcyInvn6d"},{"type":"paragraph","children":[{"type":"text","text":"一小時(shí)學(xué)會剪映","id":""}],"text":"","id":"JqoMdoKm6oSoamxWsNdcjHtlnOh"},{"type":"paragraph","children":[{"type":"external_link","attrs":{"url":""},"children":[{"type":"text","text":"","id":""}],"text":"","id":""}],"text":"","id":"PWYUdYQ6ioO262xW8S0cbDTAnxe"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"發(fā)布視頻","id":""}],"text":"","id":"TOy2dscYeowc24xYdjEcwbDwnvg"},{"type":"paragraph","children":[{"type":"text","text":"視頻拍攝好了之后我們可以觀看下視頻,然后把不合適的地方剪切掉,把視頻剪輯一下,讓視頻看起來更加完善,這樣就可以發(fā)布了。","id":""}],"text":"","id":"UqQaduA6OoQI24x6KREcJQdXnRg"},{"type":"paragraph","children":[{"type":"text","text":"發(fā)布視頻的時(shí)候還可以添加熱點(diǎn)標(biāo)簽,在發(fā)布視頻的頁面可以","id":""},{"type":"text","text":"點(diǎn)擊“添加標(biāo)簽”,然后根據(jù)視頻內(nèi)容選擇標(biāo)簽,","id":""},{"type":"text","text":"這樣也可以帶來一部分流量,最后點(diǎn)擊發(fā)布就行。","id":""}],"text":"","id":"Xg2KdO4Gko4WuaxQL0scQ6RIn1b"},{"type":"paragraph","children":[{"type":"text","text":"","id":""}],"text":"","id":"WmqqdEKOiokU66xi2xjcn47an0f"}]%3C%2Fhowto_content%3E

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